FERRAGAMO POP UP 

Seoul 2018

Ferragamo AW18 collection is rich in textures. The brand wanted to enhance them by creating special entertainment for clients, who could choose and personalize a postcard for someone special. The idea found its complete realization in a real Ferragamo post-office, set up as a pop-up store in Seoul, while the activation took place in all the boutiques with the dedicated custom mail-box.