FERRAGAMO FOLLOW VARA POP UP
Hong Kong 2018
The evergreen “Vara” and its flat daughter, “Varina” are showcased in a complete rainbow palette.
To celebrate the two of them and their bows, together with the new opening in Hong Kong, Ferragamo installed a pop-up for a week in the Pacific Place mall; the main concept of a rotating bow becoming a pinwheel has been developed both in the corner and in the entertaining activities.



