FERRAGAMO GANCINI POP UP

Tokyo 2019

Ferragamo launched its Gancini pattern collection, with a pop-up shop in Omotesando, Tokyo.

The whole Gancini project aims to create a new and “out of the box” brand perception and to capture the attention of young and fashion forward customers. The pop-up design has been inspired by the street culture with a tribute to the pop art resembled with the all-over graffiti and the neon sign – designed for the occasion.