GUCCI - MEMORIA
Milan, 2026
Curated by Demna, Gucci Memoria is a symbolic retelling of the House’s 105-year history. The exhibition begins with custom-built vending machines dispensing canned drinks created by Gucci Giardino—the all-day café and cocktail bar in Florence. The selection reflects the archetypes of La Famiglia, translated into four distinct variations, each defined by a different flavor profile.
Within the large cloister, a garden installation features specially cultivated seasonal flowers inspired by the House’s iconic Flora motif, extending the exhibition’s exploration of memory and reinvention.
Rooted in a craft long associated with Florence and central to the House’s origins, the tapestries trace the evolution of Gucci across time.
