TOD'S GEEK MAIS CHIC
Tod’s contributes to “Geek mais chic” activities of Le Bon Marché with an interactive mini-mapping display.
Amongst the most amazing technology on show is video mapping. It allows for the “enhanced customization” of Tod’s loafers.
The process is ingenious and involves projecting 3d videos - showing different colors and materials - onto the surface of a neutral-colored Italian skyline. The illusion is all-consuming and feels like customizing the shoes in just a few clicks.