TOD'S MONTENAPOLEONE BOUTIQUE OPENING 

Milan 2019

During the opening event of Tod’s new boutique, in the heart of Milan, a scenographic entrance hosted a tribute to the Italian excellence and values shared with Accademia Teatro Alla Scala, a longtime partner of the brand.

The building facade on via Montenapoleone has been enlighted in red, resembling a theatre proscenium which opens on the dance performance in the boutique. Inside the dancers, together with led walls, red curtains, ballet barre with mirror, and a concert grand piano, were set-up to let the guests experience the real Teatro Alla Scala atmosphere.